Culture. Heritage. Nature. Contemporary
Asia. The four pillars of Brunei's tourism
products, these elements offer a unique
blend of modern refinement, scenic allure,
cultural reverence and majestic opulence
for the discerning traveller.
As a division within the Ministry of Industry
and Primary Resources, Brunei Tourism is
a in charge of tourism development, marketing
and promotion, as well as licensing of tour
companies. Headed by The Director, Sheikh
Jamaluddin bin Sheikh Mohamed, the division
has been actively engaged in the promotion
of tourism to Brunei since the mid 1990s.
It was then that tourism gained recognition
as a rising industry capable of greatly
contributing to the Kingdom’s economic
diversification efforts, as well as becoming
a significant generator of future employment
opportunities for Brunei's citizens.
With recent increases in manpower and expertise,
including the hiring of international tourism
consultants, and a clear strategy with ambitious
but feasible goals, Brunei Tourism is working
to market its undiscovered tourism potential
in the competitive regional tourism market.
Brunei Tourism has also recently launched
a fresh new identity to carve a face for
Brunei in the competitive and dynamic regional
tourism market. Brunei Tourism is committed
to working closely with both local and overseas
industry partners and the media to position
Brunei Darussalam as a distinctive, exciting
and undiscovered travel destination in Asia.